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4. Make A Strong Positioning Statement · Target customer: The description of the behavior and demographic characteristics of the people you want to attract to.

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Mar 31,  · 1. Geoff Moore. In Geoff Moore’s book, Crossing the Chasm, he suggests an excellent template for formatting a value proposition example: “For [target customer] who [needs or wants X], our [product/service] is [category of industry] that [benefits]” If we pretend to be a sustainable fashion retailer, this could be: For eco-conscious fashionistas who want to look .

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Nov 01,  · The authors suggest that although business positioning is predominantly determined by hard criteria (e.g. product quality) and relationship building factors (e.g. personal contact), other.