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An A/B test is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original and variant B through n each. A/B testing (sometimes referred to as split testing) is the process of testing multiple new designs of a webpage against the original design of that page. A/B tests, also known as split tests, allow you to compare 2 versions of something to learn which is more effective. Simply put, do your users like version A or.

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Get a detailed look at ecommerce A/B testing, why you should do it, some examples, how it works, what you can test with it, when to use it and much more. A/B testing, also known as split testing, is a marketing technique that involves comparing two versions of a web page or application to see which performs. This course will cover the design and analysis of A/B tests, also known as split tests, which are online experiments used to test potential improvements to.

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A/B tests, also known as split tests, allow you to compare 2 versions of something to learn which is more effective. Simply put, do your users like version A or. A/B testing your emails is a critical part of giving your campaigns the best chance of producing results. This Guide shows you what you need to know. A/B testing (sometimes referred to as split testing) is the process of testing multiple new designs of a webpage against the original design of that page.